“Worth Every Penny discusses how business owners can obtain valuable media coverage. It offers background on how the media works, what makes a good story, examples of press releases and a glossary of PR terms. Every business has a story to tell. The ones that get told are the ones that actively pursue the media and tell it. This book should be given to all new business owners by the local chambers of commerce. Furthermore all college freshmen entering the PR field should read this book FIRST as it provides a very nice overview of the business and how it works.” --- Scott Lorenz, President - Westwind Communications

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Table of Contents

Foreword: $97 for an e-book?
Introduction: A Little Friendly Advice

Chapter 1: Starting from Itch
You’re itching to go into business, start
with a positive approach

Chapter 2: Macromarketing
No, I didn’t make this up

Chapter 3: Ice Cream with a Fork
Don’t miss a drop

Chapter 4: Floyd Collins
You don’t need media frenzy

Chapter 5: Reporter Rapport
Build strong media relationships

Chapter 6: Paying for It - Part I
Chapter 7: Paying for It - Part II
You can’t do it all.
Say it again – you can’t do it all.

Chapter 8: What Nobody Wants You To Know

Chapter 9: Something to Talk About

Epilogue: Your Money’s Worth

APPENDIX:
Sample Press Releases
Follow-up Script
Data Diving
Find your Community Connections
Working with Community Newspapers
Maximize Photo Ops
Photo Release Form
Dealing with the Dailies
Media Contact Checklist
Media Contact Tracking Form
Marketing from A to Z
Surfing the Web
 Author and PR consultant Joni Hubred-Golden shares a wealth of knowledge gathered during her 20 years as a journalist and marketing specialist in Worth Every Penny. In electronic format, this treasure trove of valuable PR advice and coaching includes copy-and-paste sample press releases, templates and forms to help you tell your story.

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